STIX GOLF
Finding the Swing
Clarifying a Brand Strategy for a New Golf Company
Brand Strategy
Print Design
Packaging Design
Website Design
STIX GOLF
Challenge:
STIX creates quality golf clubs that are priced at a great value. It fills a market niche for beginners, super-casual players, or those needing a second set. And it has a surprising number of customization options for its price point.
The business model was distinct and ownable but wasn’t communicated through the brand. The brand felt inconsistent, talking about how good the clubs looked and missed the opportunity to speak about getting into the game.
Strategy:
Golf is an exclusive sport. At least, it feels that way for newbies. We identified a few barriers:
Golf feels exclusive with private clubs, greens fees, etc.
A decent set of clubs lives beyond most budgets
Club technology is confusing and overhyped
Starter sets are one size fits all, which isn’t good for most golfers
Solution:
We made STIX the entry point for any beginning or curious golfer. And owned the idea that “golf is for everyone,” making STIX a welcoming voice to the game. We brought it to life in design, messaging, marketing, and sales collateral.
Brochure
Website / Virtual Fitting
The virtual fitting tool highlights the range of choices not typically found in starter sets and provides better customer service.
Website / SEO Performance Marketing
We targeted sub-audiences based on their specific concerns by creating search-optimized landing pages.
Retail Packaging
We created 360° packaging that also performed like an in-store billboard, so we could compete smarter in on the floor.
Direct-to-Consumer Packaging
For the D2C packaging, an eye-catching green shipper excites golfers ready to hit the greens. Another option was offered to protect from package theft by disguising the contents of the package as boring lawn supplies.
