Conscious eating is on the rise.
Is your brand ready?
The Future of Food
Recently, we did some focus groups with roundpeg consulting that revealed shifting attitudes about food and health. What became clear was people are becoming more aware of what they eat, how it affects their well-being, and how it shapes their shopping habits. Here are a few insights we learned.
How can your brand prepare for this shift?
Insight 1
It’s about balance, not perfection.
Eating 100% healthy all the time is unrealistic, so we strive for balance—leaning on whole, minimally processed foods while keeping room open to indulge. The 80/20 rule has become our go-to approach, making healthy habits more sustainable.
Brands should champion real-life balance and offer nutritious options that fit seamlessly into everyday life.
Insight 2
Show me the health.
We no longer blindly trust food brands. Label-reading has become our second language as we seek whole ingredients without artificial additives, GMOs, and excessive processing.
We also care who makes our food, how it’s sourced, and the mission behind it. Legacy brands have lost our trust, and we’re turning to transparent, ethically sourced options.
Brands should make these values central to their marketing and build trust through ingredient transparency, clean label commitments, and ethical sourcing.
Insight 3
Eating for the long run.
Healthy eating isn’t a trend—it’s an investment in our long-term health. We’re realizing how much our diets and microbiomes impact our longevity, energy, and aging. Our fitness goals, personal health stories, and past struggles are shaping our food choices more and more.
Brands should become a trusted wellness partner, reinforcing that nutritious, high-quality food today leads to a healthier tomorrow.
Food for Thought.
One thing we can count on is that consumer attitudes will change. Before you know it, brands can find themselves outside their consumers' conversations.
Trust with food brands has eroded over time, but it can be rekindled if they embrace transparency, whole ingredients, and promoting long-term health.
The wave is here. Is your brand ready to be a part of the new food conversation?
Love&Robots
We’re a strategic and creative consultancy that understands the immense value of a strong brand. By uncovering your brand’s true purpose, we help it rise above the noise in today’s human-centered, tech-driven world and become more resilient for what lies ahead.
Ready to take your brand to the next level? We’re here to help.